This also gives you an opportunity to create a better first impression with content before they even reach your website. Providing this helpful content also builds trust with consumers and helps them in their home building or remodeling journey. Similar to other social media networks you can post helpful content on your Google Business Profile to get more people to visit your website. Providing Helpful Information (Helping Customers) Now, if only Google would actually send you a box of brownies…. By putting in the effort to post on Google Business Profile, you will please the “Google gods” and get rewarded. Let’s face it, being seen in the modern search landscape requires getting and staying on Google’s good side. Both positive and negative with as much personalization as possibleīy Doing the Above, You’re Helping Yourself Get Google “Brownie Points”.Company news, special offers, recent blogs, and other content.Keeping a Robust Google Business Profile Means:
The discovery numbers of how users found the business also increased with the overwhelming majority of the 10,314 searches coming from consumers who search for a category, product, or service, which means that without the Google Business Profile, customers may not have found your business specifically when searching for “home building in. After optimizing the profile listing and posting updates regularly, the average sessions increased by 44% to 382 website sessions per month from organic search. The average organic traffic prior to posting regularly on their Google Business Profile for this client was 266 sessions per month. Organic search sessions to your website are also likely to increase when you fully utilize your listing. What does this tell us? That their Google Business Profile is ranking above their competitors. Notice in the chart below how this client, who Builder Funnel started actively posting regularly for in February, has their photos viewed over four times more than their competitors combined.
GOOGLE MY BUSINESS HELP FULL
Keeping your account updated, active and full of relevant information helps you in several ways.įirst, and most importantly, having a robust Google Business Profile helps your website rank better within the Google search engine results, meaning you can potentially outrank a competitor who is not using a Google Business Profile and be better prepared to rank #1.įor example, Builder Funnel started posting on our client’s Google Business Profile regularly in February at which point you can see a steady increase of business views, customer actions, photo views, and website sessions from organic search traffic.īecause a Google Business Profile houses a direct link to your website, your phone number, and your address to automatically load into Google maps, users are able to contact you without even landing on your website, and without even knowing you existed in the first place in many cases.Īdding photos to your Google Business Profile regularly is another way to maximize the impact your listing will have on lead generation for your business. Why is Your Google Business Profile Important? Ensuring your Google Business Profile information is correct and up to date is critical to your ability to attract leads and customers to your website, social media, and business through the Google search engine. You can also interact with customers by answering questions or replying to reviews.
You can utilize this platform to edit your information and post updates about your business right on the biggest search engine in the industry. Your Google Business Profile houses a variety of information that consumers can view when they “Google” your business.
GOOGLE MY BUSINESS HELP FREE
Your Google Business Profile is a free tool that can help you manage your profile across Google platforms including Google search and Google maps. Now, it's all about Google Business Profiles Google+ kicked the bucket a few years ago, and then everyone was all in on Google My Business. It seems like there is always a new social trend to keep up with and as the world of digital marketing is ever-evolving, there IS always something new to help your business succeed in the digital space.